BEHIND THE BRAND
Who is behind The Other Bag?
Abi Staniford and Claire Davey. We’re two Bondi Beach locals with a passion for protecting our iconic beach, our oceans and environment. Between us we have a background in fashion design, lifestyle journalism and small business. Hi.
The Other Bag range has been designed right here in Bondi and takes huge inspiration from the vivid colours of our neighbourhood. Think bright sunshine yellows, sky blues, ocean aqua and deep-ocean navy. The background to beach life in Australia and the daily life we’re lucky to live.
We searched long and hard for sustainable materials that have a positive environmental impact. By that we mean materials that are made from existing waste, and we found it in ECONYL® an innovative nylon we use in our single and two-tone bags, 100% regenerated from discarded fishing nets retrieved from the ocean and other nylon waste like carpet fluff. And, CyclePet that we use in our print range. That’s created from recycled plastic bottles.
Strong, durable and stylish to make us – and hopefully you – want to keep reusing The Other Bag range was a must. And they had to be fabulously water resistant. As beach regulars that’s important to us. As is the Fold Me Ups ability to lug home beautiful fresh produce from our weekend markets.
We're as new to the reusing lifestyle as all of you - and as busy, distracted and occasionally forgetful parents of five children between us, we recognise that we all might need a little help remembering reusables. For that we've added in some design elements that we're hoping will make us all successful reusers.
Developing The Other Bag has been a huge learning curve, and an exciting journey. It’s taken longer than we anticipated. And while we’ve learnt so much, we’re still learning because there are fabulous fabrics and accessories still being developed from existing waste that we’d love to be able to bring you in the future as our range grows. We hope you enjoy being part of our journey.
Follow us on Instagram at TheOtherBag for regular updates and visual inspiration.
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